Strategic advisory for U.S. freight operators expanding into Latin America. City-level intelligence across Colombia, Brazil, Mexico, and Central America — built on 30 years of field operations, not desk research.
U.S. freight operators expanding into Latin America consistently make the same mistake: they treat LATAM as one market. It is not. Bogotá and Medellín operate differently. Guatemala City and San Salvador are culturally distinct despite their proximity. Brazil is its own world entirely.
The second mistake is geographic: they build a Miami presence and expect it to capture LATAM freight. But under FOB terms — dominant in U.S.-to-LATAM flows — the importer at origin selects the forwarder. Miami never reaches that decision.
"The freight decision is made in Bogotá, not in Miami. The operator who understands this wins the contract before it ever reaches a U.S. port."
Jumama Group exists to close that gap — with city-level intelligence built over 30 years in the field, not assembled overnight from public databases.
LACE is not a market study. It is a process of operational transformation in four phases — each with a concrete deliverable, a named responsible, and a closing date.
Alejandro Valencia has spent 30 years building logistics operations across Latin America — not from a headquarters, but in the field. Bogotá, Medellín, Guatemala City, San Pedro Sula, São Paulo, Buenos Aires. The relationships, the regulatory knowledge, and the cultural intelligence were built one corridor at a time.
His career spans multimodal logistics, maritime and rail operations, cold chain infrastructure, project cargo, and digital transformation of freight operations across six countries. He has founded, scaled, and sold logistics companies in the region — and he understands what it means to build from zero in markets where the rules change at the border.
"Independent advisory means I have no freight to move, no agents to protect, and no commissions to earn. My only interest is your success in the market."
Jumama Group LLC was founded on a single principle: U.S. operators expanding into Latin America deserve counsel that is fully independent — free of the conflicts that operators, freight forwarders, and commission-based consultants inevitably carry.
Jumama Group accepts a maximum of four active clients at any time. If you are evaluating LATAM expansion and want counsel that is independent, city-level, and executive-grade — this is the conversation to start.